Incentive Compensation Consulting

We know bad incentives.

We design, audit, and optimize incentive compensation plans that align rep behavior with business goals, eliminate gaming, and retain your top performers.

Sound familiar?

If any of these sound familiar, your comp plan is working against you.

Reps gaming the system

Sandbagging deals, cherry-picking accounts, splitting orders — your plan is incentivizing the wrong behaviors.

Top performers leaving

Pay compression and unclear paths to upside are pushing your best reps to competitors.

Missed revenue targets

High activity but low attainment means your quotas and incentives aren't aligned with market reality.

How we fix it

We fix comp plans using a proven methodology built on data, not opinions.

Data-Driven Design

We model compensation structures using your actual performance data — not guesswork.

Behavioral Alignment

Every element of your plan is engineered to drive the specific behaviors that grow revenue.

Retention-Focused

Plans that reward top performers disproportionately, creating clear upside worth staying for.

Sales Compensation Consulting Services

From a one-hour strategy session to a full plan redesign, we meet you where you are.

Design

Build a compensation plan from scratch — or redesign one that isn't working.

  • Custom comp plan architecture tailored to your sales motion
  • Role-specific OTE and pay mix modeling
  • Quota methodology and territory allocation
  • Accelerator and decelerator structures
  • Commission calculator buildout
  • Rollout communication and change management plan

Audit

Find out what's broken in your current plan — and how to fix it.

  • Pay-for-performance alignment analysis
  • Quota attainment distribution review
  • Pay compression and equity assessment
  • Risk and gaming vulnerability scan
  • Competitive benchmarking against market data
  • Written audit report with prioritized recommendations

Operations

Ongoing support to keep your comp plan running smoothly as your team scales.

  • Plan administration and payout calculations
  • Exception handling and dispute resolution
  • Quarterly plan health checks
  • Mid-year adjustments and territory rebalancing
  • Rep onboarding comp plan documentation
  • Reporting and dashboard setup

Results that speak for themselves

15–25%

Improvement in quota attainment

20–40%

Reduction in unwanted turnover

90 days

Typical time to measurable results

Our quota attainment went from 45% to 72% within one quarter of implementing the new plan. The ROI was immediate.

VP of Sales

Series B Tech Company

We finally have a comp plan our reps understand and trust. Turnover dropped significantly in the first six months.

Head of Revenue Operations

Enterprise Software

Frequently Asked Questions

Common questions about incentive compensation consulting.

Incentive compensation consulting helps organizations design, audit, and optimize their variable pay programs — including sales commissions, bonuses, SPIFFs, and quota structures — to align rep behavior with business goals and improve retention.

Common signs include high rep turnover, reps gaming the system, pay compression between top and average performers, missed revenue targets despite high activity, and complaints about plan fairness. If any of these sound familiar, an audit can uncover the root causes.

Our audit covers plan documentation review, competitive benchmarking, risk and gaming analysis, pay equity assessment, quota attainment distribution, and a written report with prioritized recommendations.

A typical engagement runs 4–8 weeks depending on complexity, number of roles, and data availability. This includes discovery, design, modeling, and rollout planning.

We work with companies across industries — from startups to enterprise. Whether you have 5 reps or 500, the principles of effective compensation design apply.

Companies typically see 15–25% improvement in quota attainment, 20–40% reduction in unwanted turnover, and elimination of gaming behaviors within the first year of implementing a well-designed plan.

Absolutely. Quota methodology is a core part of compensation design. We help you choose between top-down, bottom-up, and hybrid approaches, and build a data-driven quota allocation model.

Ready to fix your comp plan?

Book a free strategy call and find out how a well-designed incentive compensation plan can transform your sales performance.